{"id":2862,"date":"2021-07-27T17:33:17","date_gmt":"2021-07-27T12:03:17","guid":{"rendered":"https:\/\/www.aarnasystems.com\/blog\/?p=2862"},"modified":"2023-08-29T16:32:42","modified_gmt":"2023-08-29T11:02:42","slug":"how-aarna-systems-helped-zoommer-play-boost-its-online-program-admissions","status":"publish","type":"post","link":"https:\/\/www.aarnasystems.com\/blog\/how-aarna-systems-helped-zoommer-play-boost-its-online-program-admissions\/","title":{"rendered":"How Aarna Systems helped Zoommer PLAY boost its online program admissions?"},"content":{"rendered":"

\"Best<\/p>\n

Zoommer PLAY is India\u2019s first Physical Literacy Program to improve children\u2019s quality and quantity of physical activity at home. It is an age-specific program established in order to improve the quantity and quality of activities children do at home. It is a structured curriculum-based physical learning program for kids that is delivered through online live sessions by expert educators and Zoommer PLAY Kit.\u00a0<\/span><\/p>\n

OBJECTIVES<\/b><\/p>\n

Zoommer PLAY understands that Indian parents don\u2019t give much importance to physical activities. Plus, during the pandemic lockdown, children are at home and their screen time has increased and physical activities are negligible. Zoommer PLAY team wanted to connect to the best\u00a0<\/span>digital marketing company in India<\/strong><\/a> to spread awareness on the benefits of physical activities for children in their growing years and increase online active learning program demo and admissions via Digital Marketing.\u00a0 We teamed up to achieve these goals and help children & parents find such a thoughtful and active learning program online.\u00a0<\/span><\/p>\n

CHALLENGES<\/b><\/p>\n

Physical education program online? This is the first challenge that Zoommer PLAY faces when convincing parents for their at-home physical activity programs. The same challenge continued when we teamed up. Lack of brand awareness was another hurdle in the process. Most parents from our target group were unaware of Zoommer as a brand and were not confident enough to choose an online program. Also, the brand had tough competition with well-known online activity programs. These activity brands often tie-up with playgroups and hence have a very high recall value.\u00a0<\/span><\/p>\n

OUR DIGITAL APPROACH<\/b><\/p>\n

As Zoommer PLAY had a hard time in gaining parents’ trust, our team decided to boost their buyer’s journey to make people aware of the brand, give them reasons to choose Zoommer PLAY, and ultimately persuade them with exciting offers to enrol on the program. We gave them ecommerce marketing ads services. The aim behind choosing paid ads was to reach more number of the target audiences in a specific time (during the pandemic).\u00a0<\/span><\/p>\n

PAID ADS: FACEBOOK & GOOGLE<\/b><\/p>\n

We started Zoommer\u2019s advertising campaigns on Facebook & Google. The ad creatives were designed to appeal to parents of children under the age group 3 to 10 years. Our paid ads strategy covered all stages of the buyer\u2019s journey and kept the audience in the funnel from day one. Awareness (Level 1), Consideration (Level 2), Conversion (Level 3). The ad creatives received high engagement due to their eye-catchy designs, persuading ad copies, and the right audience targeting. As a result, these ads brought many inquiries and increased demo bookings.\u00a0<\/span><\/p>\n

Here are our advertising creatives that helped us curate the best campaign for Zoommer.<\/span><\/p>\n

\"Digital<\/p>\n

\"Ecommerce<\/p>\n

\"Digital<\/p>\n

\"Shopify<\/p>\n

THE RESULT<\/b><\/p>\n

The response rate exceeded the client\u2019s expectations. Facebook ads introduced Zoommer PLAY to 4038 people. More than 320 Demo booked in less than 2 months. Our advertising efforts increased \u2018Program Enquiries \u2019 and \u2018Book Demo\u2019 actions on the website.<\/span><\/p>\n

\"Digital<\/p>\n

\u00a0<\/span><\/p>\n

On the ecommerce success metrics front, the ads achieved 3.28 ROAS (Return On Advertising Spend), 344.22 CAC (Customer Acquisition Cost). We helped the brand achieve 31.27 ACOS (Advertising Cost Of Sales) and 300+ program enquiries on Whatsapp. We recorded high conversions from Pune, Mumbai followed by metro cities such ad Delhi, Hyderabad, and more.<\/span><\/p>\n

\"Digital<\/p>\n

Our Ecommerce Paid Marketing strategies, creative ads, and perfect ad targeting helped Zoommer significantly enhance its brand name in the market. A big percentage of the target audience is now aware of Zoommer for Physical Literacy Programs. Our team\u2019s ecommerce expertise and hard work helped the client achieve quality leads for their online programs with flying colours. Indeed, challenges bring the best out of us. We are glad to help Zoommer set new benchmarks in their journey to become #1.\u00a0<\/span><\/p>\n

Now you know whom to connect with when you wish to skyrocket your ecommerce business. Aarna Systems is a leading <\/span>ecommerce digital marketing agency in India.<\/strong><\/a> We understand your business and scale it for success. Our \u2018measure what matters\u2019 approach towards the ecommerce sector makes us industry experts. Get in touch with our ecommerce marketing experts today. From creating a feature-rich website to taking your business to new success heights with smart digital strategies, we can do it all for you. Contact today!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Zoommer PLAY is India\u2019s first Physical Literacy Program to improve children\u2019s quality and quantity of physical activity at home. It is an age-specific program established in order to improve the quantity and quality of activities children do at home. It is a structured curriculum-based physical learning program for kids that is delivered through online live …<\/p>\n

How Aarna Systems helped Zoommer PLAY boost its online program admissions?<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":1,"featured_media":2863,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","footnotes":""},"categories":[382,319],"tags":[383,370,380],"class_list":["post-2862","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-digital-marketing","tag-case-study","tag-digital-marketing-agency-in-pune","tag-social-media-marketing"],"_links":{"self":[{"href":"https:\/\/www.aarnasystems.com\/blog\/wp-json\/wp\/v2\/posts\/2862","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aarnasystems.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aarnasystems.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aarnasystems.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aarnasystems.com\/blog\/wp-json\/wp\/v2\/comments?post=2862"}],"version-history":[{"count":0,"href":"https:\/\/www.aarnasystems.com\/blog\/wp-json\/wp\/v2\/posts\/2862\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.aarnasystems.com\/blog\/wp-json\/wp\/v2\/media\/2863"}],"wp:attachment":[{"href":"https:\/\/www.aarnasystems.com\/blog\/wp-json\/wp\/v2\/media?parent=2862"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aarnasystems.com\/blog\/wp-json\/wp\/v2\/categories?post=2862"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aarnasystems.com\/blog\/wp-json\/wp\/v2\/tags?post=2862"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}