Products are never just products, right?
Rolex is more than a watch. Mercedes is more than a car.
Using these products provides experiences, and we buy them with that experience in mind. The companies that brainstorm and create them know exactly the type of experience they curate for you to have when you choose their products or services. That’s why they cultivate their brands. From the colour palette on their latest hoarding to their Facebook post, down to their packaging, companies who create strong brands know that their brand needs to live everywhere.
If you are all set to turn your business into a brand in 2022, this detailed blog by Aarna Systems, the digital marketing services in Pune, will prove to be your ultimate guide. Let’s begin with understanding the concept of branding.
WHAT IS A BRAND?
A brand is a name, symbol, or more that identifies one seller’s goods or services as distinct from those of other sellers. Brands are used for marketing and advertising purposes. The key components that make up a brand are its name (or logo), its slogan (or tagline), its design elements (colours, fonts, images and symbols) and the way it is marketed. A brand is something that is built over time. It tells a story that people can connect to and believe in. A brand is more than just a logo; it’s about what the company stands for, what it offers and how it engages with its customers. A seasoned branding company will suggest you have a strong foundation of values that can be communicated through storytelling, and interactions with customers and products.
It is best to say that a brand is a culmination of all the things you use to differentiate your company and gain the attention of a specific target market using a marketing plan. This includes not just visual assets, like your website design, logo, brand colours, and business cards, but also your tone of voice, your company mission, values, and more.
WHAT IS BRANDING?
Branding is the process of researching, developing, and applying distinctive traditional and digital strategies to your organisation so that consumers begin to associate your brand with your products or services. For example, the Maggi brand is one of the most recognizable logos and colour palettes in India. The classic red and yellow packaging, vibrant artwork, and distinctive font have lasted for years.
7 STEPS TO BRAND YOUR BUSINESS IN 2022
Identify Your Audience
When it comes to brand building, it is crucial to know who you’re trying to connect with. Think about what product types you’ll be selling and who they’ll cater to. Be specific with your target customers. Choosing a niche will result in less competition.
A branding company suggests that identifying your audience will help you choose a brand voice, design, and even the right marketing strategy to connect with potential buyers. You can build your knowledge of your audience by:
- Examining existing customers
- Looking at your competition
- Creating buyer personas
Create Your Brand Positioning
Developing knowledge about your target audience will give you a view into your brand position. You can’t be a luxury hotel company and a budget-friendly stay at the same time. You need to be sure where you’re going to enter.
The best way to do this is to build a clear positioning statement. This is one or two lines to define who you are and what you’re doing. For instance, your brand position statement might be: “We’re an accessories company selling unique hand-made jewellery to customers in India.”
When establishing your brand position, think about the USPs. In the example above, the main USP is the “hand-made” feature of the products. When you know your USP, you can create marketing campaigns and branded content that speaks to your target audience in a persuasive manner.
3. Do Competitive Research
After defining your branding purpose, you must see what your competitors do. Knowing and observing your competition will help you create a more focused marketing plan to market your products and services more effectively. The best way to perform a competitive analysis is to:
- Look at your competitors’ website/eCommerce store
- Check old and new product prices
- Analyse customer reviews to see the pros and cons of your competitors
- Check out their social media presence to uncover their social engagement
- Identify how your competitors market their products
To top it off, don’t forget to perform a SWOT analysis to find out about the strengths and weaknesses of your competition and seek help from a professional SEO Agency in Pune to analyze their online presence on search engines as a brand.
Describe Your Brand’s Story
Your brand story is basically the “why” behind your organisation. All businesses require to have a purpose (beyond merely earning money). Think about why you set up a business and how your items can positively impact individuals’s lives.
Glasses brand EnChroma is built on the desire to provide high-quality eyeglasses to colour-blind consumers worldwide. Engaging with customers by means of direct online channels enabled it to use good quality eyewear at a fraction of the going expenses.
Establish Your Brand Personality
To last in time, your brand requires to be both interesting and appealing. To make it occur, you need to create a special brand personality that will record your target audience’s heart. Building a character for your brand requires you to associate particular human qualities to it. When we usually discuss a brand perpersonality, sonality we concentrate on the 5 main kinds of brand characters:
- Enjoyment: carefree, spirited, and youthful
- Sincerity: kind, thoughtful, family-oriented
- Durability: rough, athletic, outdoorsy
- Proficiency: effective, influential, accomplished
- Elegance: sophisticated, distinguished, pretentious
Various brands fall under these five classifications. Nike always displays an extremely vibrant and spirited character. Apple, on the other hand, is more on the advanced side, promoting elegance and minimalism.
Design a Logo
Your logo is another major aspect in discovering how to start your brand. Together with your name, your logo will be among the first things your consumers acknowledge in your brand. An exceptional logo should be significant and easy to understand. Apple’s iconic logo doesn’t need any explanation. The best method to ensure your logo has the right effect is to work with a professional designer to help capture your visual essence. A designer from Digital Marketing Services will be able to talk you through the different type of logos you can think about.
Incorporate Your Brand Everywhere
Businesses must make their brand visible everywhere to make them memorable. The simplest way to do this is to begin by constructing a design guide for your staff members and professionals. Ensure everybody on your team knows what your brand should look and seem like.
Next, think of how you can draw attention to your brand on various channels. Use your branding everywhere from traditional media channels, and prints, to digital marketing. Use brand-related keywords for SEO optimization, and focus on your offline and online brand presence equally.
Conclusion
Establishing a strong brand is crucial in today’s competitive world. Without the best branding, you can’t get in touch with your consumers on an emotional level. Building your brand provides your clients with something to truly get in touch with. It’s what keeps people coming back for more, sets you apart from competitors, and turns one-time customers into devoted brand supporters. Never undervalue the importance of building a brand. Need help broadening your brand reach and brand awareness online? Aarna Systems, the seasoned Digital Marketing Company, can make your brand a household name with the power of digital strategies. Contact us to start your journey towards brand success!
Also Read:- https://www.aarnasystems.com/blog/website-important-small-business/
