(Note: This blog has been updated and republished to keep you up-to-date with the fresh market trends.)
We have passed that time when this powerful digital marketing channel called ‘Social Media Marketing’, was used only for brand awareness. However, with the growing power of social media marketing strategy over the years, there are many new opportunities to attract real revenue through social.
Going to the basics, resource management is a term used in any form of business, and for those who don’t know this term, ‘Optimum utilization of available resources is known as resource management’. It is more important to manage the resources rather than just handling them.
The point here is, we need to know how we can make optimum utilization of this marketing resource (social media) apart from using it only for your brand awareness. This blog will tell you how social media marketing strategy can add value to your business by driving the revenue.
Videos
Videos are way ahead than image posts and continue to be the dominant medium in social media in terms of engagement. With thousands of posts posted daily on social media, we always prefer to see the video then clicking on the post and then reading a whole article. Instagram copied Snap chat by creating Instagram Stories, which work in exactly the same way. According to a study published in the 1st quarter of this year, more than 200 million Instagram users use Instagram Stories each month. On the other hand, Facebook too has started the stories for a better experience.
Focus on New Generation
Undoubtedly, the new generation far more smarter when it comes to learning new things, and exploring new places. The common platform where they share their findings and experience in social media. This means they have money to spend and hence marketers have started to target the new generation early, which is a smart move! Retail businesses, for example, are offering clothes that of higher range but with a wide range of styles. So, it is definitely a good thing to add up to your social media strategy.
Know your audience closely
Similar to the non-digital marketing technique, it’s necessary to know your audience before offering your product/services to them. Apart from offering them your products/services, share with them your success stories, your experiences dealing with different personalities, some humorous and non-product related stories which will induce positive emotions and lead to share the same with others. This can help you to get loyal customers and build a long term relationship with your audience.
While doing all this, you will also come to know that are you hitting your desired audiences that will be the right fit for your sales funnel or it’s just a shot in the dark!
Provide value to your customers
As mentioned in the first point, engaging the audience with non-product related stuff is also necessary. However, it’s sometimes difficult to keep an audience engaged if you are constantly running only non-product related promotions on your social media marketing channels. Therefore, it’s important to find the right balance for your content and provide value to the target audience. More the valuable content you provide to the audience on social channels, the more will be their chances to keep coming back for more.
After all, putting the right content on the right social channel is more important rather than putting it just for the sake of reaching a large audience.
Work as a consultant on social channels
Free consultations or expert advice are always welcomed in any business. Use your expert knowledge to educate your target audience. As mentioned at the start of this blog, share your experiences, success stories. Give your opinions on current business trends. Social channels are powerful resources to share your expert knowledge with the maximum audience. You never know, your one advice might help many of them.
This will help in creating your company’s reputation as experts in your business industry. Your valuable consultation might convert your audience into your customer.
Generate the need of your supplementary products and services
This could be a useful way to promote your other products/services and generate revenue for your business. Make your audience aware of your other products and services by explaining their need to the target audience.
For example, being a digital marketing company, if it is also a social media marketing company that offers website design and other digital marketing services like SEO (Search Engine Optimization) and SMO (Social Media Optimization). In this case, you can promote website design service and also aware the audience about the need and benefits of SEO and SMO for your website visibility on search engines (like Google, Yahoo, Bing, etc.) and social media (like Facebook, Twitter, LinkedIn, etc.).
Focus on existing customers and customer service on social channels
As a part of a social media marketing strategy and a core part of a holistic digital marketing strategy, run some loyalty programs, and offers on your social page for existing clients. You can also offer some attractive discounts on your supplementary services. Considering the Website Design Company example mentioned in the previous point, you can run the discount offer on your SEO services for whom you have designed or redesigned a website.
Coming to customer service, most of the customers use social media to recommend your services or put some feedback (might be positive or negative) about your services. Well, a complaint about your product or services on your social page seemed like a challenge or obstacle for most of the companies. But if you think the other way round, you can convert this challenge into an opportunity to retain clients by a quick response with a solution to their complaint. In fact, customers would love that they can have their voice reach you (company) simply by visiting your social media company page.
Social media agency will help you to grow your business through effective social media strategies. As a leading digital marketing company in Pune, Aarna Systems has delivered the best social media marketing services to its clients. For more information visit www.aarnasystems.com
