Role of Digital Marketing in Increasing The Brand Loyalty


A customer is a king. This is what we have been following since many years. With the introduction of the digital age, this has become even more important. Every business has understood how important it is to generate repeat business. Businesses have also realized that in order to generate repeat business they need loyal customers. Businesses need the customers to be loyal to their brand.

Convert the prospects into leads, leads into customers and customer into loyal customers. This means the extended version of your lead generation funnel includes customer loyalty. While after sales service was the only option earlier, there are modern and effective ways of doing it.

Digital marketing has helped many businesses a long way in converting the generation funnel into an automated lead generation system. In the same way, digital marketing has made it easy for the businesses to create and maintain their brand loyal. Below are the top 5 simple ways that can help to create and maintain brand loyalty.

1. Make them a part of your content

Try to make them a part of your content. Add the names of some of your promising customers in your content. You can also share some good experience with your customers on the website. Adding their quotes, photos in the website or blogs can be another way to make them feel special like they are a part of your business. However, ask them before using their names on your website.

2. Connect them through Social Media

Social media is the best way to communicate with your audience and to engage them with your brand. Since social media can convey the emotions, they work the best in terms of customer engagement. It is also a platform where you can take their feedbacks or complaints. Providing a quick solution on social media will not only get appreciated publically but will also help you to provide a better after sales service.

3. Use the best digital marketing channels

Make the optimum use of all the digital marketing channels available. Keep yourself updated with the latest digital marketing trends. This opens up the opportunities for you to get in touch with your audience through all the trending digital marketing channels. Let your audience know that you share some of the common interests they do. For example, Snapchat has been trending recently after Facebook. However, always remember that choosing an appropriate channel also depends on your business type.

4. Reward your Customers

Digital marketing is an extension of traditional marketing. Similarly, the trending concept of reward points and cash-backs came from the traditional membership card. Shopping malls used to and still offers a discount to the customers with loyalty/membership cards. Offer some reward points to your recurring customers to encourage repeat business.

5. Celebrate Your Customers

Celebrating your customers is a good way to make your audience feel special. Celebrate your promising customer’s with your brand every year or every 6 months either on social media or just drop them an email. Ask them to download your mobile app and offer them a premium membership on their birthdays and anniversaries.

Digital marketing has not only effective made the things effective but also they are cost-effective. The main purpose of all the above activities is to stay connected with your recurring customers wherever they are.

Some businesses struggle to design and implement a suitable digital marketing strategy while some struggle in executing them. These things might look simple but needs a thorough research and focused approach. Here’s where Aarna Systems, most preferred digital marketing company in Pune with a proven record, steps in. We work with you as your extended team for managing all your digital marketing activities. With the kind of expertise we have in research and analysis, we help SMEs and large enterprises plan and execute a tailored digital marketing strategy regardless of their industry. We believe in taking a different approach for different businesses.

Let’s discuss your opportunities!