The most hitting around news of Mobilegeddon which took place on 21st April 2015, as from now Google search favors mobile friendly website, which will hit a higher rank in the search engine than any other websites which is not optimized as mobile friendly website.
This is being done as a lot of people now a day’s are using smartphones/tablets much more than a PC, and the numbers are increasing day by day tremendously.
According to Emarketer, in 2015 there will be over 1.91 billion smartphone users worldwide, and it will surpass 2 billion in 2016, which is already getting close this year, and in the coming future that is by 2018, the smartphone will be used with one-third of the consumers worldwide.
The firm has also forecast that India will beat US, the world second largest smartphone market, with the increasing number of smartphone users which will exceed by 200 million in 2016.
With the increasing number of people accessing the web through mobile devices, Google have announced to reward such mobile friendly websites.
The Problems business will face for not having mobile friendly websites
As Google has announced the new changes to its mobile search algorithm, the very first question the business people will ask, if their website is not responsive for the mobile users, “Is it necessary to have a mobile friendly website?”, if SEO doesn’t matter to some of the industries.
The answer is “YES”. Even though you are least bother about SEO, it is still important to have a mobile friendly website, because of the dramatic shift towards mobile devices.
According to the fortune 500 mobile friendly survey which is being reported by techcrunch, it has noticed that about 44% of fortune 500 companies website failed to produce a mobile friendly website. With the fast changes in the consumer behavior for the mobile devices, it has become vital to have a responsive web design for the mobile devices users, and so Google is publishing all the details about how changes to its Google algorithm will favor mobile friendly websites over non mobile friendly.
The world is moving very fast to smartphones and tablets over PC, almost half of the traffic in US comes through mobile devices and the percentage is just increasing, as many young crowds prefers smartphones these days to study, online shopping, listing music, at the time of travelling and for many more.
Even B2B executives do half of their work from smartphones/tablets, they even get connect with their audiences apart from their business hours. According to IDC Global mobile survey 2014, about 92% of business executives use their own mobile phone for the business process and 77% of them use for researching products and services for their business.
The consumers will not prefer to visit a page which is not mobile friendly, as in future they will get many options with them, they will go for easy friendly website, which will make them feel great within a second.
With chrome push notification-mobile websites will be more like app for android users
Google is coming with a new application i.e. mobile technology website will be act more like applications for the android users. The android users will be able to see all the updates and news of the websites with the help of the push notifications added to chrome, and the most interesting part is, it will take the users directing to the homepage of the website instead of an app and it also give an option of “Add to home screen” a new feature from Google, for the regular visited mobile websites. Users still have to opt in before website can send them any message.
Google have added chrome42 to make things easier for the developers, so that they can deeply engaged consumers through their mobile technology web experience by sending push notifications directly from websites, as well as adding the more quality visited sites to the consumers’ home screen by giving them an option of “Add to home screen.” This way developer doesn’t need to decide between the engagement potential of a native app and the reach of a mobile website.
Benefits of technologies to business
Web app less expensive than native app:
Building an applications includes the development cost, and it is very expensive compare to responsive design or the web app which is a cross-platform, web based apps are a build once solutions.
Works for all the devices:
The benefits of the responsive design website is it works for all the devices, the developer need to build the web app only once and it will be there for all the devices including to a smart TV.
Web App Saves time:
Whatever changes and updates it will be automatically done for all the devices at the same time. And thus it will save time, whereas for native application it is a time consuming process to build an application for different devices and update it at the same time, if the app is no longer working because of any of the new updates any of the devices like iPhone, windows, android etc.
No more deleting your web app like app store:
The mobile technology consumers use multiple apps for their interest and with the lack of opportunity for storing the apps in a store they use to delete the apps and it shortens the life of any of the native app. This is not in the case of web based app as users can add as many mobile websites to their homepage as they want, and so it won’t disappear in few years, as the web is the only constant and so they choose the platform that will last.
Search Engine Optimization:
The great advantage of responsive website or the web app is the SEO. As the great content with the quality website will hit the page in the Google page ranking, and will allow the mobile friendly website to get served in front of the maximum visitors who comes with the need in the search results, and thus improve in making the best user experience for the mobile responsive website.
Change in Technology, Change in Marketing Process
Even with the change in the technologies, and the continuous updates, there is a huge change how the marketers do marketing now days.
When you come across with anything new that takes place, you need to take action, and make changes to survive and lead in the e-business world. With the advance of technologies many players have adopted digital marketing a new line to connect and interact with the consumers.
Here the biggest challenge is converting the legacy system for mobile, people find it difficult at times to adapt the huge changes, as many use the old legacy software’s for years, and so people find it complex to understand the new one and implement it.
It is very necessary to stay up-to- date with the new and relevant information, the organization should keep pace with the continuous changing demand and the complex challenge that come with the digital revolutions, which will lead into digital transformation.
Industries which needs mobile friendly website development
As we have discussed above, the smartphones adoption is rapidly increasing, and so in the change of the process of consuming the products and services by the customers. Still there are many industries like healthcare, finance that needs to have a mobile friendly websites in order to increase the traffic and the consumers.
The websites for whom SEO is a major factor, or the quality content for some of the industries, should adopt the changes, also they need to be consider the points that there is a vast development in the percentage of the consumers who use smartphones, as it is moving tremendously over desktop, and so mobile search will soon overtake the desktop search in the future.
The consumers will soon adopt the easiest way of communicating with the markets and the trends that is moving like a storm, and mobile friendly websites is making it easier to do that. Looking out the youngsters going out for the smartphones more, will force many resistance industries to adapt for the responsive websites for mobile.