Online marketing for Restaurants is like toppings over food (Pizza), people loves with extra-large. Restaurant is a word which gives mouth-watering memories to every single person, when they hear it. Customers always remember the restaurants those who provide some value, appreciate and invite their customers, considering them as a family.
Digital marketing is a great channel for restaurant, to make an easy and interesting communication, between customers and restaurants by creating new opportunities, there are many ways of interacting, may be it just an image, tagline or an breath-taking content, people love visual communications, which creates food loving crowds, who ultimately gives crazy returns for your business.
Now a day’s more than 90% people are using smartphone with internet connection, and they always use social apps in mobiles or tablets, so digital mobile marketing is the fastest marketing channel to gain the customers.
The following are the digital marketing channels for restaurants, to win the relevant customers through the effective digital marketing strategy for restaurant industry.
Consumers’ first step is your restaurant website:
According to the research, 89% diners search online before visiting the restaurant in personal. The traditional days are gone when people prefer only from the restaurants outlook. They got smart, and spend almost half of their day searching and gaining knowledge more and more about the products and services.
Restaurateurs need to consider the few points in marketing terms before making the website:
• The next generation likes the latest technologies used website. Today 90% people are online, whether be it news, searching for the location, or for booking party premises, consumers always consider smartphones, desktop, tablets as their best friends in terms of guidance.
• Consumers always have some kind of expectations before visiting your restaurant website. And so it is very important to have responsive website design and invitable content for the customers, as they love to interact with user-friendly website.
• It is an online generation world, where more people prefer to shop their favorite foods online, the restaurants food images communicate 80% and helps in attracting the customers or force them to take an action further.
SEO marketing for restaurant is necessary to Rank High:
Whenever the need comes, for consumers search engine is the first preference, and so it is very necessary to rank top in the search engine to reach all relevant consumers at a time.
Search engine loves user friendly content that is being created for the targeted customers. The content, be it in any form like visual content with the images, descriptive content for the social media promotion, the creative content for an hot and happening events.
The relevant restaurant keywords play an important role to appear in the search engine, the products and services and in terms of specific geographic location, along with the quality content, which is the first requirement of the algorithm.
Let’s dine out with consumers socially:
No doubt social media is the great way to gain the customers attention, and provide them the delicious offers and invitations. For any new restaurant or even existing restaurant, creating awareness is at the top most priority, they should introduce the customers with their new products and services, this creates the excitement within a customer to hang out and enjoy at your door.
Let see how the following social media platforms help restaurateurs to reach foodies:
Today let’s go to restaurant for lunch. Woo!! What is that first thing that strikes to your mind? Lots of food images right? It is the human nature, as they always love the visuals images and content more than just a plain and boring text.
• Facebook provide you the option to use the cover images free, to promote your business, with lots of food images. An outstanding food image connects the consumers with their interest.
• It is a great platform to share the offers and deals with your customers. A Facebook user enjoys the flexible offers, which can turn into word of mouth by sharing, and will spread like a virus.
• Videos related to your restaurants ambiance and staff services, varieties of foods, the kitchen cleanliness, chefs plans and preparations for cooking etc. are the inspiration for the customers to visits your place for experience.
• When people comes and share views or share location of your restaurant, it’s also grateful and useful for your restaurant marketing, example: “Feeling fresh / enjoying with my friends @aarnahotel”
Restaurants need appealing food photos to attract the customers and here the most famous platforms that allow every restaurateur to share their food menu photos. Instagram is a Fast and easy way to communicate with your customers.
• Today people enjoys putting hash tags, it is a quickest source to get viral within a second. For example if it is a national food day, then the hash tag will become as #nationalfoodday, it will make aware of the national food day festival, you can include it with your restaurant food post.
• If you are targeting location oriented people, than the hash tag can be used as per specific location. For example: If you are selling in Pune, than it will become #puneeats to boost the traffic and engage the similar crowds that will love to knock your door.
• Everyone connects themselves with the images especially when it feels like they are talking to you. You can share your staffs and restaurants atmosphere related photos, this creates an excitement within the customer, this also shows that you appreciate your employees and provide services as per customers’ expectations.
Food is a hot topic on twitter platform; you can share and promote your brand with 140 characters at a time, it is a very great digital marketing tool for restaurants. You can easily interact with your customers by sharing a link and a hash tag to it. Restaurant people love to share all delights to this platform which connects and increase your followers online.
• Twitter is also a good platform to share food photos with the content, it not only increase the followers, but also acquire the centre of attraction, as it stands out of the crowd with visual content.
• You can tweet your followers, by providing special offers or sharing some great coupons during office hours, it will show-up at your followers feed the moment you send them. And the use of hash tags, @mentions – is the easiest way to make your content reach them.
• It is very necessary to target the right audience, while making the digital marketing strategy for restaurants, make sure that you are targeting the ads geographically. Geo target ads gain great response, comments and likes, which helps in reaching customers immediately.
We hope that you enjoyed this article journey. Have your ever used the above digital marketing platforms to win your customers heart? Or you are still confused whether to adapt it or not? The competition in food industry is increasing and it is inevitable, ignoring digital marketing is like a death sentence in this online world. The right and stand-out digital marketing plan for restaurants will for sure give the reality for your dreams, so that you can succeed at every single step of your business.
Thinking of starting a restaurant website and making digital marketing strategy for your restaurant?